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The UKIP Top Twelve Target Seats

| 27.08.2014

Sky News have reported on some “internal UKIP polling”, which the say reveals UKIP’s top dozen target seats. Ladbrokes have odds on every seat in Britain and, based on those, we can allocate a probability of UKIP winning each of these twelve seats. 

Seat Win 2010 Maj% UKIP Odds UKIP Win %
Thanet South Conservative 16.6 11/10 43.09%
Great Yarmouth Conservative 9.9 15/8 32.01%
Thurrock Conservative 0.2 2/1 30.34%
Boston & Skegness Conservative 28.8 5/2 25.76%
Thanet North Conservative 31.2 4/1 17.63%
Great Grimsby Labour 2.2 4/1 18.01%
Portsmouth South Lib-Dem 12.6 4/1 18.00%
Eastleigh Lib-Dem 7.2 5/1 15.03%
Sittingbourne & Sheppey Conservative 25.5 8/1 9.91%
Forest of Dean Conservative 22.7 12/1 7.02%
Worthing East & Shoreham Conservative 22.9 12/1 7.08%
Aylesbury Conservative 23.7 16/1 5.45%

The top three in the list are especially promising as there is every chance they could be three-way contests and something around 35% of the vote could win any of those.

If UKIP high command had just looked at Ladbrokes’ odds, then the bottom four on the list wouldn’t have made the cut. All look like ultra safe Tory seats and it will take a huge effort to win any of these. Aylesbury has a majority of over twelve thousand, but I guess the party are hoping to exploit the HS2 issue here.

Party workers in Castle Point, Folkestone and Rotherham will be a bit disappointed not to have been included, as the betting would suggest that they are all much better prospects than the likes of Forest of Dean.

We’ve got some betting on how many seats UKIP will win in total next year; it’s 5/1 that they manage ten or above.





Matthew Shaddick

Matthew Shaddick has been Head of Poliical Betting at Ladbrokes since 2008. He's a writer and odds-maker with particular expertise in UK and US elections.
Also known to dabble in music, literary and other out of the way betting markets. Sometimes issues tips on horse racing and football, which are best ignored.