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Labour ahead in the polls – Tories ahead in the betting.

| 13.02.2015

A good few days for Labour in the polls. Perhaps it has something to do with the tax avoidance issue, perhaps not. Has this been reflected in the way Ladbrokes’ clients have been betting on the election? Not as far as I can see.

In fact, the pattern has been fairly consistent. On the outright market on which party will win most seats, more and more money is going on the Tories and hardly anyone wants to back Labour, irrespective of polling movements. The Tories became favourites three weeks ago and there is no sign of that moving back.



Whilst most political science models predict a polling shift towards the Tories as we get closer to election day, there isn’t much sign of any movement in recent weeks. It’s been close for months and it’s hard to discern any real trend. Of course, the likelihood that Labour will lose a lot of seats to the SNP is a big factor. At the same time, it seems as if the Tories are doing relatively poorly in England and will struggle to prevent dozens of losses to Labour.

Based on our current odds in each individual seat, here are the 36 seats that the Conservatives won in 2010, but Labour are now favourites to take in May. The Lab Win % is the implied chance of a Labour gain from our constituency odds.

Constituency Lab Win %
Hendon 73%
Enfield North 73%
Cardiff North 72%
Brentford and Isleworth 72%
Wolverhampton South West 70%
Sherwood 70%
Weaver Vale 70%
Corby 69%
Lancaster and Fleetwood 68%
Warwickshire North 68%
Plymouth Sutton and Devonport 66%
Waveney 66%
Warrington South 65%
Broxtowe 65%
Hastings and Rye 64%
Hove 63%
Amber Valley 63%
Bedford 62%
Lincoln 62%
Carlisle 60%
Dewsbury 60%
Bury North 59%
Erewash 58%
Stroud 58%
Croydon Central 57%
Morecambe and Lunesdale 57%
Brighton Kemptown 55%
Ealing Central and Acton 54%
Nuneaton 53%
Halesowen and Rowley Regis 53%
Chester, City of 52%
Stockton South 52%
Pudsey 52%
Keighley 52%
Ipswich 51%
Cannock Chase 38%

Labour already hold Corby, thanks to a by-election win. Cannock Chase is an outlier; Labour are narrow favourites to win but have less than a 50% chance because UKIP make this one a three way marginal.

The Tories cannot afford to lose all of these seats and remain the largest party; but as long as 80% of all the money we are taking is on the Conservatives coming out ahead, the betting markets will remain in their favour.

Percentage of stakes placed on each party

Percentage of stakes placed on each party



Matthew Shaddick

Matthew Shaddick has been Head of Poliical Betting at Ladbrokes since 2008. He's a writer and odds-maker with particular expertise in UK and US elections.
Also known to dabble in music, literary and other out of the way betting markets. Sometimes issues tips on horse racing and football, which are best ignored.