Category Archives: Football

The Ultimate Sporting Bucket List

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Which sporting events make the ultimate to-do list? We asked you for your favourites…

  1. The World Cup Final

All those goals we scored in our back gardens as children won us countless World Cups, yet it seems that as adults we’re still enthralled by football’s ultimate prize. Top of our Bucket List is the World Cup Final, so if it’s your lifelong dream, then look into tickets for Russia 2018.

Expect tickets to go on sale in the autumn via a lottery on the FIFA website, and start saving: the cheapest available Final ticket for non-Russians will set you back £350. The ultimate experience doesn’t come cheap!

  1. The FA Cup Final 

The FA Cup is football’s oldest competition and, even now it has to compete with the moneybags Premier League, remains a showpiece sporting event – hence it’s place on this list.

Sure, you could wait until your team makes it all the way to Wembley, but some of us have to accept that it may never happen. So why wait? While tickets are not easy to come by, around 30,000 are made available to neutrals through charities, corporate sponsors and football groups throughout the country every year.

  1. Wimbledon

There are tennis tournaments, and then there’s Wimbledon. Whether it’s the green, green grass, the ice-white playing kits or the crowds that pack into Court 18 as giddily as they do into Centre Court, Wimbledon is must for a tennis fan.

What’s more, it’s easier to go than you might think. While you can buy in advance, Wimbledon is also one of the few major sporting events where tickets are kept back for public sale on the day of play – all you need is a bit of queue commitment!

  1. European Championship Football Match Switzerland England Euro qualifier

If absorbing yourself in the passionate, intense atmosphere of a major international tournament is on your list, UEFA Euro 2020 gives you a great chance to tick it off.

To celebrate the 60th birthday of the Championships, rather than being hosted entirely in one country, games will be hosted in 13 different countries.

While group and knockout games will take place across the continent, from Stockholm to Skopje and Munich to Minsk, the semi-finals and final will all take place at Wembley.

  1. The Olympics

The Olympics is a festival of sport unlike any other, where the best athletes in the world compete for the biggest prize in sport: not money, but an Olympic gold medal and sporting immortality. Throw in plenty of national pride and more sports than you can shake a stick at, and you’ve got a spectator event you’ll never forget.

If you want to tick the Olympic Games off your bucket list, keep your eye out for the announcement of ticket sales for Tokyo 2020 – you can be sure they’ll sell quickly!

Ladbrokes - Bucket List Infographic - FINAL

  1. F1 Grand Prix (Any)

While the best place to see all the action of an F1 race is in front of your TV, the live experience is something every motorsport fan should try at least once. All the HD TV and slow-mo replays in the world can’t convey the sheer speed and bone-shaking noise that F1 cars produce.

The British Grand Prix at Silverstone typically produces an atmosphere unlike any other on the calendar, but if you’re feeling adventurous look at some of the European races, such as the Belgian Grand Prix at the iconic Spa-Francorchamps circuit.

  1. Club Team Playoff Final Wembley Stadium London football

If your team is involved, there can be no greater joy, or greater pain, than watching them battle it out at Wembley in a playoff final. If you’re a neutral, there may be no greater spectacle.

Some are cagey affairs, at least to begin with, but as desperation and nerves set in, strange things begin to happen. The Championship Playoff Final in particular, with its promise of hundreds of millions of pounds of reward for gaining promotion to the Premier League, is regularly one of the standout games of the season for drama and excitement.

  1. Club Team European Game 

If you really want to find out what a city is all about, then go to a football match: better still, a local derby.

What better way to experience Rome than through the lens of Roma v Lazio? Or a balmy night in Lisbon watching Benfica vs Sporting? Don’t be afraid to stray away from the big names, either. Anyone who has seen Borussia Dortmund vs Schalke in Germany’s Ruhr derby will recommend it, and you’ll find tickets for games abroad are a lot kinder to your wallet.

  1. El Clásico

Speaking of derbies, this is the biggest one going – Barcelona vs Real Madrid is more than just a football match between the two biggest teams in the world.

The rivalry has its roots not only on the pitch, but with politics and Catalonia’s desire for independence from Spain. The cities talk about El Clásico for weeks beforehand and weeks afterwards, and the atmosphere in the stadium is electric. It’s a game that will sell out but if you’re committed you can get there – Barcelona’s Camp Nou has the bigger capacity.

  1. Grand National

The ultimate ‘Day at the Races’, the Grand National has so cemented a place in British culture that it still today prompts people who know nothing about horse racing to start reviewing how to place a bet the form, and jumping up and down shouting at horses on the TV.

The race itself, held at Aintree just outside Liverpool, is considered to be the ultimate test of horse and jockey, making a powerful visual spectacle as they thunder down the course tackling those huge fences. It’s an unforgettable scene – win or lose.

Football Transfer Tips: Who’s going where?

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Which players are going where? That’s the question every footy fan wants answered during the summer transfer window. Bale to Man United? Mahrez to Arsenal? Pogba to leave Juve?

To keep on top of the football transfer news, we’ve collected Premier League transfer tips from a host of experts, giving you the upper hand when it comes to making football betting predictions on which teams will be splashing the cash on football’s hottest talents.

Although we can’t see into the cunning minds of the savviest football agents, managers, and owners, our tipsters may just be able to reveal how starting XIs in the Premier League will look next season.

Football facts

Did you know that Stoke City’s most expensive signing ever – Giannelli Imbula at £18.3 million earlier this year – cost them £3.6 million more than it did to build their entire stadium in 1997?

Total transfer spend

£1,170,778,000: This is the amount that Premier League clubs have spent on players so far, during the summer transfer window.

Most valuable player this summer

Jose Mourinho spent a reported £89.25 million on French midfielder Paul Pogba this summer, coming to Manchester United from Juventus.

Most active club this summer

Manchester City’s Pep Guardiola has been one of the busiest gaffers so far, strengthening his squad with ten new recruits, most notably: Nolito, Ilkay Gündogan, Leroy Sané, and John Stones.

About PredictZ

PredictZ is the home of free predictions and detailed analysis, priding itself not just on football forecasts, but its complex statistical model that underlies what is predicted.

Transfer tip: Eden Hazard – Chelsea to Real Madrid

“After a poor season at Chelsea last year, Real Madrid must be hot favourites to acquire the signature of the Belgian playmaker. They may have to pay top money for him, though, after his excellent display at Euro 2016.”


WinDrawWin is a great resource for football tips and detailed statistics, aimed at helping punters with their betting analysis. Established in 2003, it is one of the longest running tipster sites on the web.

Transfer tip: Olivier Giroud – Arsenal to Juventus

“Arsenal will be pleased with how Giroud has played at Euro 2016 – he seems a different player, but his performances will be sure to attract interest. We’re predicting a move to Juventus, as the Italian side offload several players themselves.”

About Footy Tipster

With football knowledge from around the world, Footy Tipster emails daily insights straight to you. It specialises in English, European, and South American football.

Transfer tip: Saido Berahino – West Bromwich Albion to Stoke City

“Interest in Berahino is high, with several Premier League clubs chasing the Baggies striker. Reports say a bid has been accepted, but West Brom are reluctant to sell until a replacement has been found. Will the deal go through?”

About NextBet

NextBet provides expert football predictions based on its own statistical data. Its system highlights the best bets for the current day, which are then manually researched against information provided by sports news websites.

Transfer tip: Axel Witsel – Zenit Saint Petersburg to Everton

“Witsel has international teammates at Everton, which could prove pivotal if a move to England does materialise. He has been linked with Stoke, but the opportunity to settle in with familiar faces could lead him to favour Merseyside.”

About The Footy Tipster

The Footy Tipster is a widely-known tipster site, having been in existence for almost a decade, with its popularity stemming from the reality and logic it brings to football betting.

Transfer tip: Antoine Griezmann – Atlético Madrid to Manchester United

“The only thing missing from United’s squad right now is a real match-winner; someone that can really make things happen. Griezmann would fit in at United with his pace – adding speed to a team that doesn’t have enough of it.”

About Mr Fixits Tips

Mr Fixit is the resident football tipster in Scotland’s biggest national newspaper, the Daily Record. He has built his reputation as one of the most trusted and consistent tipsters over a period of 25 years.

Transfer tip: Romelu Lukaku – Everton to Arsenal

“It’s no surprise that Belgian striker Romelu Lukaku is on his way out of Everton. London is almost certainly going to be his new home, but will Arsène Wenger pay around £38m to team him up with Olivier Giroud?”

About EasyOdds is the first and original odds comparison service, aggregating the odds for any of your chosen betting selections. Its football betting tipster, Ross Casey, has over five years’ experience of sports betting writing.

Transfer tip: Yannick Bolasie to Arsenal

“An Arsenal fan from birth, Yannick Bolasie would be absolutely thrilled to join Arsenal. With Alex Oxlade-Chamberlain and Theo Walcott both rumoured to be surplus to requirements, if one or both of those players leave the club I can see Bolasie joining the Gunners. Palace have just bought Andros Townsend who will be a capable replacement for the Eagles and Wenger has been impressed with Bolasie’s performances – especially at the Emirates last season.”

About provides daily expert opinions for the beautiful game. With 150,000 Twitter followers as part of a wide-ranging community across social media, a passionate debate on the beautiful game is never too far away.

Transfer tip: Hal Robson-Kanu – Unattached to Swansea City

“As soon as Hal Robson-Kanu scored THAT goal against Belgium in Euro 2016, his agent’s phone would have been going mental. Premier League champions Leicester City have been mentioned, but it could be Swansea City that snap him up.”


About FBTAcca

Established in 2015, covers a range of markets, from the best ‘both teams to score’ bets, to tips on corners! It also covers the top five European domestic leagues with match betting tips, giving you opinions on every game.

Transfer tip: Leonardo Bonucci – Juventus to Chelsea

“New Chelsea manager, Antonio Conte, is a big admirer of the Italian centre back, having worked with him during his time as Juventus and Italy boss. Bonucci is keen on a move to Chelsea, replacing the ageing John Terry.”

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How to place a bet on a football match online

| Football, Premier League, Euro 2016 | No Comments
While some people still love going into their local Ladbrokes betting shop, our website now makes it easier and quicker than ever to place a bet. So if you want...
Ladbrokes odds betting football

How are the odds calculated in football betting?

| Football, Premier League, Euro 2016, The FA Cup, The Champions League | No Comments
All good punters need to have a solid grasp of odds when betting on football, or any other sport for that matter. And the more you know about odds, the...
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How to read football betting odds

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Football betting odds can be expressed as decimals or fractions. If you’re confused by one or the other (or both) – never fear! Here at Ladbrokes, we aim to make...
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Football betting tips: Advanced

| Football, Premier League, Euro 2016, The FA Cup, The Champions League | No Comments
If you’ve mastered the basics of football betting, you may feel ready to take it to the next level. While there is no such thing as a sure-fire system, there...

Euro 2016: Superfan Stories

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They say money won’t buy you happiness, let alone victory. But it could put you under the same piece of French sky as your home squad while they battle it out at Euro 2016. And we reckon that’s as close to euphoria as anyone on this sweet earth can get.

These dedicated supporters have gone the extra mile so they can be there to embrace the complete emotional experience, from the tragedy to the triumph, live at this year’s tournament. Read on to learn about the three superfans who will do whatever it takes in order to reach the dream of Euro 2016.

Parrish Walton, Atlanta, Georgia, USA

Pictured: Parrish (left) and his brother Derek

It’s taken two and a half years of planning and saving, but Parrish Walton and his brother, Derek, will soon travel the 4,382 miles that lie between Atlanta and Paris to launch their Euro 2016 scheme.

“This trip came up in conversation in December of 2013, and we began putting away some money each month soon thereafter,” Parrish says. It’s been an epic countdown ever since.

“This trip came up in conversation in December of 2013, and we began putting away some money each month soon thereafter,” Parrish says.

Nearly 30 months later and they’ll be on their way, headed to France to watch four games live at the tournament: Spain vs Croatia, Portugal vs Hungary and two of the Round of 16 matches.

His loyalty lies with France, and Parrish says he’s hoping to see his team play in Lyon’s new stadium. However, he can’t help but admit a soft spot for Portugal’s star striker: “Ronaldo live and in person is something I can’t wait to see.”

Parrish, who works as a copywriter, says he has spent about half of his annual holiday leave on this trip – and that’s not all. Though the brothers booked their seats as soon as the airline released them and will be staying with family whilst they’re in Paris, Parrish says it’s a good thing they started saving early.

“Between flight costs and hotels and tickets, it won’t be cheap,” he says.

They plan on making the most of their trip by taking in the sights as well as attending the fan zones. Parrish says he’s most looking forward to exploring France and spending some quality European time with his brother.

“And awesome soccer, of course,” he adds.

Whatever name you call it, we’re sure it certainly will be awesome.

Ostap Kukhar, living in — USA, originally from Ukraine

Pictured: Ostap Kukhar

Would you voyage across the Atlantic to cheer on a team with 80/1 odds?

Well, that’s exactly what Ostap Kukha, a student in the USA, is doing this year – from June 11-25, he’ll be in France, watching Ukraine battle it out against Northern Ireland, Germany and Poland at Euro 2016.

With plans to travel with his family, he’s been looking forward to it since they booked tickets in December. A cousin from Ukraine will make the trek across Europe to meet them at the tournament, provided he can obtain a visa to gain entry into France.

“I wouldn’t be able to afford the accommodation and I would probably stay in a hostel,” he says. “My tickets to the games would also have to be cheaper.”

“This trip was a gift from my parents,” Ostap says. “I always wanted to go to a major soccer tournament.”

Originally from Ukraine, Ostap says if he was still living there and had to fund the holiday himself it would be a completely different experience.

“I wouldn’t be able to afford the accommodation and I would probably stay in a hostel,” he says. “My tickets to the games would also have to be cheaper.”

“I think I would still go, though,” he adds.

He is most excited for the Ukraine vs Poland game, which is set to pit two evenly-matched sides against each other in their last game of the group stage.

“It will probably be win or go home for both teams. The two countries also have complex relationship,” he says.

Ostap plans to make the most of his long-haul journey, visiting Paris and Marseille, and taking a road-trip along the south coast during his stay. However, what he’s really buzzing for is the footballing experience.

“The fans, atmosphere, meeting people from all over the world,” he says. “I think the games will be close and I hope I will be celebrating victories with my compatriots.”

And what if those odds start to look a little bit friendlier?

“I would strongly consider coming back.”

Two journeys across the Atlantic in the space of a month? Now that’s a superfan.

And what about the rest of us?

We, who drink weak tea in leaky stadiums. Strain our necks to glimpse the screen through the jungle of heads in the pub. Get told off for being late to Sunday lunch.

We, who feel crushing disappointment and overwhelming joy in endless cycles. Who curse, cheer, cry, and then order another beer.

It has all led up to this.

Wherever you are, we hope you can make the most of Euro 2016. Odds are, it’s going to be a tournament to remember.

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An introduction to the UEFA European Championship

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The UEFA European Championship, also known as ‘The Euros’, is a competition contested by national football teams throughout Europe.

The Euros is held every four years, alternating in even-numbered years with the World Cup, and is one of the world’s most popular sporting events.

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A pan-European football tournament was first proposed in 1927 by Henri Delaunay, one of the early architects of the FIFA World Cup.

However, it was not until 1958 that the Euros (then called the UEFA European Nations Cup) came into being. The first of these tournaments occurred in 1960 and has been held every four years since then.

In 1980, the number of teams that could participate in the Finals was increased from four to eight. This changed to 16 teams in 1996 and as of Euro 2016, 24 teams will take part.

Host nations

Since the competition began in 1960, each tournament has been hosted in a different country, and the host nation for Euro 2016 is France. However, the 2020 competition will see a change in format.

Despite bids from Scotland/Wales, Turkey, Georgia/Azerbaijan and the Republic of Ireland, UEFA have decided that Euro 2020 will be hosted in several different cities across Europe.


The host nation qualifies automatically. 53 other teams have to fight it out for the 23 remaining places in the competition proper.

These teams are drawn into Groups A-H (eight groups of six teams; one group of five). Each group winner and runner-up qualifies for the finals alongside the best-placed runner-up from all eight groups.

The eight remaining third-placed teams take part in two-legged play-offs to decide the four remaining places.

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Final tournament

The tournament begins with another group stage. The 24 teams are drawn into six groups of four. Every group winner, every runner-up and the four best third-placed teams progress to the final 16.

At this point, the Euros become a knockout competition with four rounds:

The Round of 16: Eight matches

Quarter-Finals: Four matches

Semi-Finals: Two matches

Final: The two winners of each semi-final play against each other. The winning team become the European Champions.

If any match ends in a draw after 90 minutes, an extra 30 minutes are played (in two 15-minute halves).

If the scores are still level after this period of extra-time, the winner is decided in a penalty shootout.

The Henri Delaunay Trophy

The Henri Delaunay Trophy – named after the competition’s creator – is awarded to the winner of the European Championship. Delaunay died five years before the first tournament in 1960.

Delaunay’s son, Pierre, created the original trophy in his father’s honour and in 2008, a slightly-modified version of the trophy was unveiled.

Former Winners

  • Spain – 3 (1964, 2008, 2012)
  • Germany – 3 (1972, 1980 as West Germany) (1996)
  • France – 2 (1984, 2000)
  • Denmark – 1 (1992)
  • Greece – 1 (2004)
  • Italy – 1 (1968)
  • Netherlands – 1 (1988)
  • Soviet Union USSR – 1 (1960)
  • Czechoslovakia (now credited to the Czech Republic) – 1 (1976)

The European Championships have been through many changes. From 1960 to 1980, only eight teams took part in the competition.

Now, with 24 teams taking part, the expanding nature of the competition is proof of its continuing popularity and prestige.

Despite a record number of teams vying to take part, there have only been nine winners since the competition began.

The unlikely wins of Denmark in 1992 and Greece in 2004 show that anything is possible. In fact, the competition can sometimes be a goldmine for savvy punters.

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How to place a bet on a football match online

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While some people still love going into their local Ladbrokes betting shop, our website now makes it easier and quicker than ever to place a bet.

So if you want to place a bet on a football match, this step-by-step guide shows you how…

Step 1: Visit the Ladbrokes website

Go to the Ladbrokes website to start.

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Step 2: Register an account

This step can put some people off, but our website is designed to make joining as painless as possible. Simply click “JOIN NOW” on the red bar in the top right-hand corner. This will open a registration screen. You can then enter your personal details, create a password and choose your betting currency. You must be 18 or over to register, and the whole process should take you no more than three minutes.

To join even quicker, you can link to your PayPal account via the yellow button in the top left-hand corner of the registration screen.

Step 3: Choose a payment method

The easiest way to deposit money in your Ladbrokes account is to use your credit/debit card. Yet we also offer a number of payment methods for your convenience. The minimum deposit and withdrawal times vary from one payment method to another.

You can then choose your preferred method and deposit the amount of your choice. Our website is very secure. With this in mind, you can be sure that your personal details and money are in safe hands.

Choosing your deposit amount

If you’re new to football betting, please be aware that you don’t have to deposit a large amount: it is crucial never to bet what you can’t afford to lose.

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Step 4: Find your bets

Now you’ve got the boring bit done and dusted, it’s time to have some fun placing your bets. If it’s your first bet, we’d suggest putting some thought into your selection. It may be wise to place on bets on teams and/or players whose form you know and understand.

Making your bets on the Ladbrokes site is easy. Just click on the bet you want and our system adds it to your betting slip. If you wish to deselect your choice, just click on it again. When you choose a bet, the rectangle containing the odds for that particular bet will turn green.

As you can see, the Ladbrokes website makes placing your football bets very easy. If you have any issues, our dedicated support team is on hand via phone and email to help whenever you need us.

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How are the odds calculated in football betting?

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All good punters need to have a solid grasp of odds when betting on football, or any other sport for that matter. And the more you know about odds, the more daring and elaborate you can be with your accumulators and or any type of bet.

So, just think how valuable it would be to gain a true understanding of the ways in which bookmakers calculate their odds! Here at Ladbrokes, we think it’s time we let you into the secret…

Bookmakers’ odds and their true value

Quite simply, all bookmakers need to make a profit to stay in business. So rather than calculating odds with true probabilities, bookmakers adjust them slightly to ensure they bring in a profit.

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Let’s say that following close analysis of statistics, injuries and so on, a bookie works out the following:

  • Team 1: has a 25% chance of winning
  • Team 2: has a 55% chance of winning
  • There is a 20% chance of a draw between the two sides

As the probabilities above add up to 100%, this means that the bookmaker will neither win nor lose any money.

So to make a profit, the bookmaker adjusts the probabilities, like so:

  • Team 1: has a 32.4% chance of a win after alterations
  • Team 2: has a 54% chance of a win after alterations
  • A draw between the two clubs: 21.6% chance after alterations

The percentages above add up to 108%, which gives the bookmaker an 8% profit margin. In European decimal odds, these odds are displayed as coefficients, like so:

54% = 1.85

32.4% = 3.09

21.6% = 4.63

At the odds stated above, the bookmaker pays out the punter’s stake x 1.85, or 3.09, or 4.63 (depending on the result).

So let’s say a punter splits a £100 stake to put £50 on a win by Team 1, £30 on a win for Team 2 and the remaining £20 on a draw.

In the event that Team 1 wins the match, the bookkeeper must pay out the £50*1.85 = £92.50.

In the event that Team 2 wins, the bookkeeper must hand over 30*3.09 = 92.70

If the game ends in a draw, then the bookie needs to pay out 20*4.63 = £92.60

You see how close the resulting pay outs are? For the example above, we distributed the £100 proportionately to show you how bookies make their money. In essence, they want you to bet this way so they can carry on making a profit no matter what the outcome.

To achieve this, bookmakers balance true probability with public opinion. You rarely see odds contrasting with public opinion. This is because doing so would result in punters making a disproportionate number of wagers on one side of the bet. This would increase risk of loss for the bookmaker, as well as for the punter.

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Balancing the books

A bookie’s job is to balance the books and to make a small amount of profit consistently. For this reason, they don’t look to fleece their customers. Instead, they want to keep them coming back again and again and to reduce the chances of losing money themselves.

The best bookmakers know they can’t balance their books for every single football match. To them, it’s all about spreading risk to manage small changes in profit margins.

Here at Ladbrokes, we understand that this is exactly the way that the most successful punters manage their betting money. By sharing some secrets about the way our industry operates, we also want to show how we’ve built up relationships with our best customers through mutual trust and understanding. Learn more about how to bet on football and other sports in our online betting guide

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How to read football betting odds

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Football betting odds can be expressed as decimals or fractions. If you’re confused by one or the other (or both) – never fear! Here at Ladbrokes, we aim to make it all easier to understand.

What’s the difference?

Well, there isn’t any monetary difference between decimal and fractional odds. They are quite simply two different ways of expressing the same thing.

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Fractional odds

Examples of fractional odds include 1/4 and 7/2. There are many ways to understand the way they work, but the easiest is: [how much will you win] / [how much you stake].

So, if you have odds of 10/1, you stand to win £10 for every £1 you bet. If you bet 7/2, you will receive £7 in winnings, plus your £2 stake.

Odds-on selections

Fractional odds can appear the wrong way round, for example, 2/7 or 1/10.  These are known as ‘odds-on selections’. So in the case of a 1/7 selection, you would have to stake £7 to win £1.

You will see these types of odds when the team you’re betting on is strong favourite to win (or sometimes lose).

Decimal odds

Many punters and even bookmakers consider decimal odds to be much easier to understand than the fractional equivalent. Indeed, for most punters, knowing which is the greater number between 10/6 or 8/5 takes some mental arithmetic (or a calculator).

On the other hand, it’s pretty easy to see straight away that 3.90 is a bigger number than 3.85.

How do I calculate decimal odds?

To work out your winnings, all you need to do is multiply your stake by your decimal odds.

So, if you stake £10 at decimal odds of 4, then your winnings will be £40.

In the case of decimal odds, your stake is included automatically in your returns. In addition, odds of 2.0 represent even money (the same as 1/1). Any decimal odds of less than 2.0 constitute an odds-on bet.

Being able to read and interpret odds will give you a great foundation for picking which team you want to back, as well as how much you’re willing to bet.

Take some time to get to grips with how odds work, and you will be able to choose your stakes quickly and with more confidence.

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Football betting tips: Advanced

By | Football, Premier League, Euro 2016, The FA Cup, The Champions League | No Comments

If you’ve mastered the basics of football betting, you may feel ready to take it to the next level.

While there is no such thing as a sure-fire system, there are a few golden rules you should follow if you want to become a truly successful punter.

Know your values

In football betting (and other betting for that matter), good value occurs when bookmakers’ odds offers a reward which outweighs any risk. To figure this out, you need to:

Estimate a side’s chance of winning

Find the best decimal price for your bet

Multiply the chance (%) of a win against the bookie’s odds

Any result of 1.00 or more means the bet has value (and may be worth a punt!)


So if you think that Swansea City have a 50% chance of winning at home, then you will only make the bet if you can find a price better than 2.00. This is because 50% = 0.50 * 2.00 = 1.00 (fair value).

If you continue to make bets with a value of less than 1.00, you will actually lose money over the course of the season.

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Home advantage rules OK

It is widely accepted that football teams tend to perform better at home than if they were away. If you look at pretty much every football league season, you’ll see that teams score more goals at home than they do away over the course of a season.


Let’s assume that in a Premier League season, the total number of wins by home sides is 179 over the course of a season. Let’s also assume there were 86 draws and 115 defeats. It’s clear from these figures alone that the home advantage is very real.

But how much is this advantage? You can work it out by taking the number of home wins and home defeats and divide them by two (179 + 115/2).

First, add up the home wins and home losses, and divide by two. So in this case: (179 + 115) / 2 = 147. This number is the expected number of wins if there was no home advantage for any team.

Now, divide the total number of home wins by the expected number of wins without home advantage (179 / 147 = 1.21). This result tells us that in the league, home teams had a 21% advantage over away teams.

Recent form

Another great way of assessing the wisdom of certain bets is to look closely at recent form (rather than that over the whole season).

The thinking here is that a team on a winning run with a totally fit squad will be full of confidence. This in turn may give them the edge over a historically better team suffering from a short run of bad results.


Injuries can have a hugely negative impact on a side, even if the absent player is part of a strong squad.

Central defenders and goalkeepers often tend to be the difference between winning and losing. If one of those players is missing, then that’s a sign that they could be due a dip in form. This is especially true if the missing player is also the captain.

As we said before, football betting isn’t an exact science. Yet keeping a close eye on these different aspects of the game can give you a better chance of guessing the match outcome correctly.

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Football betting tips: For beginners

By | Football, Premier League, Euro 2016, The FA Cup, The Champions League | No Comments

If you’re new to betting, it would be smart to learn a thing or two before you pick who you are going to stake your money on.

Fortunately, there are a few easy steps you can take to improve your chances of winning money by on the football.

Never bet what you can’t afford to lose

Here at Ladbrokes, the need to bet responsibly is something we take very seriously. So, if you want to keep having fun on your football accumulator or your handicap – don’t overstretch yourself.

Work out what you can afford to lose bet before you start and avoid betting big to counter a losing streak.

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Long shots offer long odds for a reason

We all wish we’d bet on Greece to win Euro 2004 at 250/1. However, such long shots don’t often come in, which is exactly why the odds are long in the first place!

Even at 50/1, if a bookie is willing to offer you £50 for every quid you bet, that team almost certainly won’t hit the jackpot in your lifetime.

Do your homework

Just because your mate is convinced that the only way to win big is by putting his money down on a random 12-team accumulator, it doesn’t mean you should too. Unless you follow the form of the teams you’re thinking of betting on, don’t do it!

After all, the more teams you bet on, the less likely you are to win.

When it comes to placing bets as a beginner, the old Chinese proverb ‘every journey starts with a single step’ is one to remember.

An effective (not to mention easy and cheap) way of learning about the best ways to bet, is to read up on the subject. Keep an eye on form, understand the value of your bets before you make them and you’ll be on to a winner!

Remember to have fun!

Let’s face it – gambling can be really fun. Yet the more seriously you take it, the less likely you are to enjoy the thrill of it all.

If you’re truly committed to bringing in returns on your football betting, you can in the long run. However, we recommend you master the basics first, and move onto more advanced tactics later on.

By following our simple tips, you’ll be well on your way.

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What is a football accumulator and how do I place a bet?

By | Football, Premier League, Euro 2016, The FA Cup | No Comments

Football accumulator betting has become very popular in the UK over the last two decades. In fact, they have become something of a ritual to many football fans across the land.

In some ways, accumulators have become as important as the games themselves (well, almost).

So what exactly is a football accumulator, and how do you go about placing a bet?

What is it?

A football accumulator is a bet that combines two or more selections into a single bet. It will only give you a return when all of your selections win.

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Why should I place an accumulator bet?

The main benefit of placing an accumulator bet is that your winnings will be much greater than if you placed a single bet, since the risk of losing your bet is higher. In fact, just one of your selections needs to fall for you to lose your whole bet.

In the unlikely event that one of the teams you’ve bet on doesn’t play, you won’t lose your stake. Instead, we’ll recalculate your accumulator as though it hadn’t contained the selection. So if you have a 5-fold accumulator, it then becomes a 4-fold instead.

Of course, betting on so many games happening at the same time adds to the sheer thrill of it all. Almost every Saturday, when there are over 40 matches going at once all over the country, your options are almost limitless. This can transform any contest into a crucial game.

Many fans agree that no other type of betting matches the thrill of having that last-minute goal clinch your accumulator. And while accumulators play a part in other sports too, they have become very much part of football culture for many punters.

How do I place an accumulator?

It really couldn’t be easier. Simply choose your bets and tick the winning team of the matches you want to add, and our system will add them to your online betting slip.

You can also make use of our Bet Calculator to help work out the potential profit on an accumulator bet.

The amount of money you can win with an accumulator is almost without limits: your winnings accumulate with each correct selection. But beware – the more teams you add to your accumulator, the less your chance of winning.

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