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Super Bowl XLVI smashes records in terms of betting turnover

| 05.02.2012

SUPER BOWL XLVI turnover increased 80 per cent this year, according to Ladbrokes.

Billed as the ‘Greatest show on Earth’, underdogs New York Giants (13/10) stormed into an early lead and despite letting the 5/7 favourites New England Patriots back in to the game, the Giants were eventually victorious in the 46th Super Bowl.

The Giants are now chalked up at 14/1 for back-to back wins, however, the Patriots (8/1) and Green Bay Packers (7/1) lead the market in the quest to take home the Super Bowl XLVII trophy.

In the run up to Sunday’s kick-off the firm, Ladbrokes were top price on all money back special markets which saw nifty punters pocket £20,000 as they took advantage of the first scoring play by the Giants at 125/1.

The Patriots were heavily backed pre-AFC Championship which would have resulted in a £200,000 payout, however, the bookies also laid bets to Giants fans who backed them while they drifted out as far as 80/1.

Jessica Bridge of Ladbrokes said: “We got out fingers burnt as punters took full advantage. We couldn’t stop laying bets thanks to our top price offers pre-match and in-play betting went through the roof.”

She added: “Betting on the Super Bowl goes from strength to strength and having laid some big bets we’re looking forward to next year already.”

Ladbrokes latest betting

Winner of Super Bowl XLVII
Green Bay Packers 7/1
New England Patriots 8/1
Houston Texans 10/1
Philadelphia Eagles 10/1
New Orleans Saints 10/1
Baltimore Ravens 12/1
San Francisco 49ers 14/1
New York Giants 14/1
Pittsburgh Steelers 16/1
Detroit Lions 16/1
Dallas Cowboys 20/1
San Diego Chargers 20/1
New York Jets 25/1
Chicago Bears 25/1
Atlanta Falcons 25/1
Cincinnati Bengals 33/1
Kansas City Chiefs 40/1
Carolina Panthers 40/1
Oakland Raiders 40/1
Miami Dolphins 50/1
Tennessee Titans 50/1
Arizona Cardinals 66/1
Denver Broncos 66/1
Seattle Seahawks 66/1
Washington Redskins 66/1
Tampa Bay Buccaneers 80/1
Cleveland Browns 100/1
Minnesota Vikings 100/1
Indianapolis Colts 100/1
Buffalo Bills 100/1
St Louis Rams 125/1
Jacksonville Jaguars 150/1



Craig Kemp

Craig has written for Ladbrokes since the 2010 World Cup, having previously gained a Media & Sports Journalism degree and contributed to publications including the Racing Post. His main areas of interest are horse racing and UFC, but he is also an avid X Factor gambler and likes nothing more than indulging in a spot of Hip Hop Karaoke.