Home  »     »   The 17 seats at risk in the South East

The 17 seats at risk in the South East

| 28.07.2014

We’ve identified 17 seats in the South East of England with a significant risk (above 25% by our definition) of switching at the 2015 general election. These estimates are based on Ladbrokes’ latest odds on every constituency which you can find here. The “lose chance” is our current estimate of the probability of the incumbent party being unseated. (TCTC = too close to call)

Seat Winner 2010 Maj% 2010 Prediction Lose chance
Hove Conservative 3.8 LAB GAIN 75.69%
Hastings & Rye Conservative 4 LAB GAIN 72.23%
Brighton Kemptown Conservative 3.1 LAB GAIN 69.92%
Thanet South Conservative 16.6 UKIP GAIN 67.15%
Brighton Pavilion Green 2.4 TCTC 52.64%
Eastbourne Lib-Dem 6.6 TCTC 52.21%
Portsmouth North Conservative 16.5 CON LOSS 50.44%
Portsmouth South Lib-Dem 12.6 LD HOLD 47.99%
Eastleigh Lib-Dem 7.2 LD HOLD 44.11%
Dover Conservative 10.5 CON HOLD 41.96%
Milton Keynes South Conservative 9.4 CON HOLD 35.50%
Southampton Itchen Labour 0.4 LAB HOLD 31.98%
Oxford West & Abingdon Conservative 0.3 CON HOLD 27.02%
Crawley Conservative 12.5 CON HOLD 26.71%
Folkestone & Hythe Conservative 19.2 CON HOLD 26.69%
Reading West Conservative 12.6 CON HOLD 26.37%
Lewes Lib-Dem 15.3 LD HOLD 24.82%

So, several very close and hard to predict seats here. Brighton and Hove will be a crucial battleground for Labour and we now forecast them to take Hove and Brighton Kemptown, with Brighton Pavilion being on a knife edge; currently we have Labour and the Greens as 10/11 joint favourites. This was the biggest betting contest of the 2010 election, and it’s sure to be near the top again in 2015.

Hastings & Rye is the only other seat we forecast as a Labour gain. They are quite close to being favourites in Portsmouth North, but although there is over a 50% chance the Tories will lose this, they are still just about the most likely winning party; UKIP could confound the situation here.

The Liberal Democrats most vulnerable seat is Eastbourne, where they are joint 10/11 favourites with the Tories. Eastleigh and Portsmouth South are still just about in their hold column. Norman Baker looks a bit more secure in Lewes. Maidstone & The Weald doesn’t quite make it on to our list, but we’ve taken quite a bit of money on the Lib Dems to gain this from the Tories. Local election results have been very good and this seat has the potential to be one of the biggest surprises in the country. Oxford West & Abingdon is another plausible Lib Dem gain.

UKIP are now favourites to win Thanet South, but this could be a very tight three way marginal. If Farage chooses to stand here, they could get shorter still. The betting also gives them a very good chance in at least five other seats in the region:

UKIP’s top targets in the South East

  • 6/4 Thanet South
  • 3/1 Folkestone
  • 4/1 Portsmouth South
  • 4/1 Thanet North
  • 5/1 Basingstoke
  • 6/1 Dover


Matthew Shaddick

Matthew Shaddick has been Head of Poliical Betting at Ladbrokes since 2008. He's a writer and odds-maker with particular expertise in UK and US elections.
Also known to dabble in music, literary and other out of the way betting markets. Sometimes issues tips on horse racing and football, which are best ignored.