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Vogue Williams joins Ladbrokes: Meet our new racing ambassador

| 16.04.2019

We’re delighted to announce TV presenter and model Vogue Williams as our newest racing ambassador.

Ladbrokes and Vogue have teamed up with the target of Williams riding in a charity race later this summer.

Vogue had her first visit to trainer Jim Boyle’s yard on Monday 1st April, where she experienced an insight into the life of a jockey.

Training to become a jockey is no mean feat. It takes a lot of physical training and goes hand in hand with learning about what goes on behind the scenes at the yard.

On her first visit, Vogue helped tack up the 15.2 mare named Poetic Motion. She crossed roads with the other racehorses onto the world-famous Epsom Downs, in the shadow of The Queens Stand, and then cantered five furlongs up the all-weather gallops.

A thrilling and challenging campaign is being planned that will see horse racing fan Vogue transform herself into a jockey, guided by leading trainer, Jim Boyle, who trains in Epsom, the home of The Derby.

To ensure she is race-ready Vogue will undertake four months of intensive training, under the expert guidance of Jim Boyle at his training facilities at South Hatch in Epsom.

Vogue Williams

There the racehorses in his care have the use of high-quality turf and all-weather gallops, next door to Epsom Racecourse, as well as their own private equine spa.

Her genuine passion for horses and horse racing made Vogue an obvious choice to become our ambassador. We’ll be working with her throughout the year, including personal appearances and social media campaigns at the major racing festivals.

Vogue said: “I’m thrilled to be working with Ladbrokes and raising money for the charity race. I work out a lot and used to horse ride growing up, but I was still quite taken aback by how physically demanding it is to be a jockey. It’s a big undertaking but I love a challenge! My trainer Jim Boyle is incredible and I’m looking forward to learning and improving over the coming months.”

Jim Boyle says: “It’s great to be working with Vogue and training her to get race ready over the next few months and we’re looking forward to helping her improve her technique and fitness.

“You could tell that she has ridden before, as she sat well and had good balance and overall it was a good first start. She looked confident and strong at her first attempt on the gallops and we’ll be working hard over the next few months in helping her to prepare herself physically and mentally for the challenge of riding in a horse race.”

Nicola McGeady, Ladbrokes’ Head of PR, says: “We’re delighted to have Vogue Williams on the team. With her passion and enthusiasm for horse racing, she is the perfect fit for our brand.

“Females are continuing to make history in the racing world and we’re confident that with the help of Jim Boyle she’ll become an excellent rider.”



Richard Marsh

Richard loves his sport, especially if it involves the sound of tyres screaming around a race track. He's not fussy though and his '90s Premier League nostalgia and knowledge of team nicknames is tough to match.