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Be like Mr Brightside and make sure you bet responsibly

| 31.07.2014

There’s no getting away from the fact that enjoying the delights of the sporting calendar and having a bet go hand-in-hand with each other.

Millions of us love to feel the thrill of cheering our winning horse home or celebrating an unlikely accumulator win when all of our mates had written our selections off.

But when it comes to placing a wager there a few worthwhile tips to remember to ensure you always gamble responsibly.

Here at Ladbrokes we’re fully aware of our own commitment to this cause.

That’s why we’re continually working to promote a responsible gambling message across the board.

After all, having a bet should remain sociable, memorable and above all – fun!

Commitment to Responsible Gambling

So, what exactly is ‘responsible gambling’ and how are Ladbrokes spotting problem signs and engaging with customers to ensure they stay in control?

– Keeping it fun.  Ladbrokes believe betting should be enjoyable and not a way of making money. If your gambling results in stress than you’re doing it wrong. Check out our self-exclusion policy and guidelines here.

– No under 18s allowed.  It’s the law and one that Ladbrokes is not willing to break. As for anyone over 18, the bookmaker would never knowingly serve someone who was unable to make a responsible decision about risk.

– Responsibility from the high street to your living room. Ladbrokes staff are trained to spot signs of problem gambling in-shop and will act to step in to encourage customers to seek support where necessary. Online and on mobile, Ladbrokes’ engagement team are using social media to spread the message of responsible gambling when talking to followers.

The secret to success? Be like Mr Brightside!

Check out Mr Brightside’s gambling philosophy below. One of the stars of The Ladbrokes Life adverts, this guy never lets a bad bet ruin a good night. And neither should you!



William Geldart

William contributed to a number of online football blogs before finally finding his pot of gold at the end of the rainbow alongside the rest of the Ladbrokes News team. Now indulging passions for football, horse racing, greyhounds, boxing and political betting. Supports Wycombe Wanderers and can be spotted at various lower league and non-league grounds across the country.